Here are a few advantages of having a mobile app for your business:
1. Improves accessibility
Today’s mobile market spends approximately 200 minutes in apps. A mobile app makes it easier for them to access your business without needing to switch devices.
2. Enhances customer engagement
Convenience and ease of use are important qualities for ensuring customer experience. Mobile apps also allow your customers to connect and engage with you in real time. This helps foster trust and stronger relationships.
3. Improves brand recognition
Having your brand situated on the interface of a smartphone or tablet will heighten brand recognition. Consider how much time people spend on their mobile devices. Also, it has been estimated that there will be 268 billion app downloads in 2017. Also 68 percent of consumers report actually using the apps they download.
4. Improves value proposition
You can use a mobile app to give your customers discounts, usable information and support.
5. Presents another avenue for sales
The convenience and accessibility of a mobile app will encourage your customers to carry out transactions with your business. People spend 89 percent of their time using mobile apps rather than mobile websites. According to Arthur Iinuma of ISBX, “Mobile apps tend to get a more qualified and engaged audience. Therefore sales conversion rates are higher in comparison to an ecommerce website.”.